![]() ![]() Basically, out of everyone who has seen your ad (reach), these are the people most likely to remember it two days later.īest for: Warming up a new audience, brand, or product. This ad objective combines reach and awareness to measure estimated ad lift recall. These ads can be run for as little as $1 per day ad spend, and require nothing of your audience except to see it. This is crucial for filling the top of your funnel, since it takes an average of 6 – 8 customers touchpoints to make a sale. These ads generate awareness in your brand, product or service. These objectives work in descending order to push an audience through the funnel, with the ultimate goal being the purchase of a product or services. There are 11 Facebook ad objectives that fall under three categories awareness, consideration and conversion. ![]()
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